May 23, 2013
Jennifer Lopez to Open Cellphone Stores
Singer and actress Jennifer Lopez on Wednesday announced she’s opening a chain of 15 cellphone stores and a website under the Viva Movil brand. The aim is to sell Verizon phones and services to Latinos.
The first store will open in New York on June 15, with others following in Los Angeles and Miami. The stores will have bilingual staff and provide a “culturally relevant shopping experience,” Viva Movil said.
Viva Movil will be an authorized Verizon reseller, with the same prices and plans as regular Verizon stores.
TIME Techland reports.
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