May 31, 2013

Mobile traffic still only makes up 15% of all worldwide Internet traffic

Mobile traffic still only makes up 15% of all worldwide Internet traffic. That is less than one-sixth of all time spent on the Internet. ReadWriteWeb reports.

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quotemarksright.jpgThat means there is still plenty of work to be done and a lot of winners and losers to be determined.

According to Mary Meeker’s report at the AllThings:D D11 conference in Los Angeles, this is Year 6 of the Mobile Revolution (if we date the start of mass smartphone acceptance to the release of the original iPhone in July 2007). There are 1.5 billion smartphones users in the world, or about a 21% penetration rate of mobile users. Compared to the nearly 5 billion global cellphone users, smartphones still have a long road to climb. Believe it or not, in the big picture, smartphones are still in the early stages of adoption.

If we start to break down the geographic demographics, some familiar trends emerge.

-- The U.S. has one of the highest smartphone penetration rates in the world: 219 million smartphone users, 58% of the consumer public.

-- China, too, has a huge smartphone subscriber base, far and away the highest volume in the world at 354 subscribers (yet just 29% of total consumer base).

-- Japan has the highest smartphone penetration rate: 76% with 94 million users.

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... If there is really a remaining battle in the Smartphone Wars, it has less to do with Apple vs. Google vs. Microsoft vs. BlackBerry and more to do with the race to connect the rest of the world to the Internet through mobile. The company that can best figure out how to solve that diverse and complex global problem will be in a great position to succeed for the decade to come.quotesmarksleft.jpg

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