July 19, 2013
SMS and Facebook Help Farmers Reduce Pollution in Resen
Favorite Ken Banks for National Geographic on how text messages and Facebook have helped raise awareness about the dangers of pesticides and informed farmers on how to adopt more environmentally-sustainable agricultural practices
... To make the system sustainable, we knew we needed to find an inexpensive solution,” said UNDP’s Dimitrija Sekovski. “And that’s what we came up with – an innovative way of notifying farmers that cost less than $1,000 to develop: text messages and updates on a Facebook page.”
Walking between the apple trees in his orchard, Mr. Petkovski pulls up the messages on his mobile phone. “Here’s the SMS we received about the codling moth on Friday:
Apple trees in the area of the village of Rajca have been infected by the codling moth. The apple trees should be treated in the next 10 days. For more info, visit the Facebook page or call the Association of Farmers.
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