July 26, 2013

Donors Want To Be Able To Give More Via Text Message: STUDY

Donors want to give way more than just pocket change when they make contributions via text message, a recent study concluded. The Huffington Post reports.

quotemarksright.jpgAfter interviewing more than 20,000 mobile donors, the mGive Foundation found that 85 percent of the people surveyed would like to give $25 to $50 to charity just by tapping on their phones. The current limit is set at $10.

Back in 2010, more than $35 million was raised within three weeks of the Haiti Earthquake via mobile giving, according to the mGive Foundation. After Hurricane Sandy hit in October, relief organizations collected more than $7.2 million through PayPal, $900,000 of which was donated via text message, according to Forbes.

Donors who favor the text message option say they appreciate the convenience and lack of hassle and harassment from solicitors, according to the study.

[Its] easy as it just adds to my phone bill, one study participant said, and the request for my donation comes at a time of need and my heart is softest!quotesmarksleft.jpg

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