August 22, 2013
Mobile Advertising Will Sprint Past Desktop Ads In Four Short Years
According to a new report from eMarketer, mobile ad revenues will surpass those of desktop ads by 2017. That sprint will be led by search ads, which have seen mobile revenues rocket from only 2% of all search ad dollars in 2010 to 22% this year. That will jump further to nearly 60% mobile by 2017. Forbes reports.
Spending on display ads–everything from banners to video ads to Facebook sponsored stories and Twitter’s promoted tweets–is a bit slower to go mobile. But it will still hit nearly half by 2017, eMarketer forecasts.
That’s a stunning shift in just a few years, one that has been hitting everyone from Google to Facebook to Yahoo pretty hard in the last couple of years. Some such as Facebook are starting to get a handle on the shift, but the basic problem for now remains that mobile ads command lower prices than desktop ads. A disruption of a disruption, as it were.
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