September 2, 2013
'Phablets' overtake tablets and laptops in Asia
According to The Telegraph, smartphones with screen sizes of 5 to just under 7 inches, known as 'phablets', overtook shipments of both laptops and tablets in Asia in the second quarter of 2013.
Device makers shipped 25.2 million phablets in Asia/Pacific excluding Japan in the second quarter of 2013, compared with 12.6 million tablets, and 12.7 million laptops. Phablets made a significant jump, up by 100 percent from the previous quarter, and up 620 percent compared to the same quarter in 2012.
The Asia/Pacific region is seen as a key battleground for the smartphone industry, as western markets such as North America and Europe become saturated.
Analysts at International Data Corporation (IDC), which conducted the research, said that the growth of phablets was primarily due to adoption in emerging markets, where consumers like to have calling capabilities combined with a better browsing and multimedia experience.
"Samsung was the first to succeed in phablets with the Galaxy Note launched in APEJ in 2011 Q4, capturing 90 percent of the phablet market.
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