September 18, 2013
The new national identity is what smartphone you prefer, and nobodyís quite sure why
We also know that Android is vastly more popular in India from web usage statistics. We know that BlackBerry is sensationally popular in Latin America and the Middle East. We know that within Europe there is a gap between North and South in iOS vs. Android and even more pronounced between East and West. We know that whereas iPhone was a huge hit in Korea upon its launch there, Samsung and LG swamped it in the last two years.
Whatís interesting about this is that itís the opposite of the trend seen in PCs as they gained in popularity. The shape and specifications of most PCs stabilized into a handful of forms, dominated by a single operating system (Windows) and one or two microchip manufacturers (mostly Intel, some AMD). In smartphones, by contrast, thereís balkanization: Each manufacturer or operating system is becoming dominant in a different part of the world.
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