October 15, 2013
South Korea is the Home of Phablets
In August of this year Flurry Analytics measured 33,527,534 active smartphones and tablets in South Korea. While that was only 2.8% of the entire worldwide connected device installed base Flurry measures, South Korea is an important market for connected devices for several reasons.
First, it is the first connected device market in the world to approach saturation. Second, it is Samsungís home market, and largely as a consequence of that, more of the devices in use there are manufactured by domestic firms than is the case for any other country. Finally, it is home to more phablet fans than anywhere else.
According to Flurry analytics ó 41 percent of smartphones and tablets in Korea are phablets, i.e. smartphones that are between 5 and 7-inches in length. Thatís compared to a global average of just 7 percent.
Read full study.
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