October 17, 2013
Smartphones users will spend over $15 billion on apps this year
Globally smartphone and tablet mobile app expenditure will reach $15.5 billion by the close of this year, which equates to more than the figures for 2010, 2011 and 2012 combined, reports Trusted Review.
According to the research from IHS, over 90 billion smartphone and tablets apps will be downloaded during 2013, doubling last year’s total of 49 billion.
Apple’s App Store and the Google Play Store account for 85 per cent of this expenditure as they are the leading providers across the world.
The majority of the revenue is accrued by game app and related in-app purchases. Candy Crush, Hay Day and Clash of Clans are at the top of the most downloaded list.
More than 80 per cent of all app revenue comes from in-app purchases rather than paid downloads. Due to this, the free-to-download and in-app purchase business model is the predominant choice for developers.
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