October 30, 2013
Smartphones commandeer 70 percent of teen market
It's no secret that feature phones are rapidly going the way of the pager as smartphones continue to dominate the mobile market. It's now to a point that smartphone saturation among teens and young adults in the US is nearly complete. According to a new study released by Nielsen on Tuesday, 70 percent of teens aged 13 to 17 now use smartphones, and 79 percent of young adults between the ages of 18 and 24 own a smartphone. In 2012, 58 percent of American teens owned a smartphone, and in 2011 only 36 percent did.
What types of smartphones are these people choosing? Overwhelmingly, it's Apple and Samsung devices. Apple's iPhones grabbed 41 percent of the market share and Samsung captured 26 percent. HTC and Motorola both have 8 percent, followed by LG with 7 percent. BlackBerry's 3 percent market share continued to decline, according to Nielsen.
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