January 29, 2014

An African messaging app could beat out WhatsApp, Line and WeChat in India

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Mxit makes a popular mobile messaging app and claims 7.4 million monthly active users, with just under a million of those outside South Africa. Some 35 million Indians use WhatsApp and 10 million use the Japanese app Line. Quartz reports.

quotemarksright.jpgMxit makes a popular mobile messaging app and claims 7.4 million monthly active users, with just under a million of those outside South Africa. Some 35 million Indians use WhatsApp and 10 million use the Japanese app Line.

... A big reason for Mxit’s popularity in South Africa has been that it supports feature phones, allowing users to use the app with weak 2G connections on phones never really made for the internet. This leads to network effects; people with many friends on feature phones will want to use a service that can help them connect to all their friends, not just those with smartphones. In poorer countries such as South Africa and India, the likelihood that a group of friends will use a wide variety of phones is greater than in the all-but-saturated mature markets of the west.quotesmarksleft.jpg

Read full article.

emily | 8:47 PM | Text Messaging Apps | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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