February 27, 2014

Mobile Phone Use Now Widely Outpacing Online PC Use

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According to a new Nielsen report, the average American now spends more time in front of his or her smartphone than in front of a PC.

From a birds-eye-view snapshot of the mobile landscape, itís not just smartphone penetration thatís growing. Consumers are also spending more time using them, as time spent using smartphones now exceeds Web usage on computers in the U.S., U.K. and Italy.

-- Americans spent 34 hours using smartphone apps and on the mobile Web in December 2013, up six hours from December 2012.

-- Britons spent a whopping 41 hours using their smartphones during December 2013.

And Italians used their smartphones about twice as long (37 hours) as they spent on the Web via their PCs (18 hours) in December.

[via TIME Techland]

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