March 5, 2014

A New App Helps You Find Those Cool Boots You Saw On The Subway

3027120-inline-i-3screen568x568.jpg An ap after my own heart.

Hunting down a coveted item of clothing without details on its designer can be frustrating but fashion startup ASAP54 aims to solve this problem. Fast Company reports.

quotemarksright.jpgItís an image recognition service that matches photos of clothing and accessories to products in its database of thousands of images from retailers including Barneys, Neiman Marcus, and Topshop. ASAP54 launched last Friday after raising $3.75 million in venture capital.

Hereís how it works: Upload a picture of the item you want--one you mightíve surreptitiously snapped of a stylish bag on the subway, for example, or a photo you saw online--and search it by category. The app scans thousands of listed items, comparing fabrics and designs, and delivers results most similar to your item, with links to where you can buy it. As of now, there are about 700,000 pieces in ASAPís database, but that number should reach 3 million by September.quotesmarksleft.jpg

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