April 24, 2014
The Rise of the Mobile Addict
In May of 2013, KPCB’s Partner and world-renowned analyst Mary Meeker shared her latest Internet Trends Report. In that report, Ms. Meeker shared an interesting stat: “The average mobile consumer checks their device 150 times a day”.
Now Flurry Analytics in this report, has analysed the behavior of consumers that heavily use their smartphones or tablets, a segment they refer to as the “Mobile Addict”.
A relatively clear picture of a Mobile Addict is emerging. Teens, College Students (skewing females) and Middle Age Parents.
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