June 3, 2014
Apple takes on Snapchat with a text self-destruct button
Apple has unveiled a radical overhaul of its Mac software alongside a brand new iOS 8. The latest iOS software now has interactive notifications, a keyboard that predicts what users will type, and a Snapchat-style self-destruct button for video and audio messages, reports the Daily Mail.
According to stuff, this feature has caught the imagination of the tech industry, as well as the legion of Apple users who have Snapchat accounts.
More than 700 million messages and photos are shared on Snapchat each day. These digital missives appear for a total of 10 seconds before disappearing.
Not only are self-destructing messages the core of three-year old company’s offering, selling ad space to their momentarily captive audience is the central pillar of their commercial strategy.
The company recently turned down a US$3 billion cash acquisition offer from Facebook, with Spiegel declaring he wasn’t interested in short term gain.
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