July 19, 2014
Will city-dwellers actually use a no-cellphones lane on the sidewalk?
Sidewalk collisions involving pedestrians engrossed in their electronic devices have become an irritating (and sometimes dangerous) fact of city life. To prevent them, what about just creating a “no cellphones” lane on the sidewalk? Would people follow the signs? That’s what a TV crew decided to find out on a Washington, D.C., street Thursday, as part of a behavioral science experiment for a new National Geographic TV series. [via Quartz]
As expected, some pedestrians ignored the chalk markings designating a no-cellphones lane and a lane that warned pedestrians to walk “at your own risk.” Others didn’t even see them because they were too busy staring at their phones. But others stopped, took pictures and posted them—from their phones, of course.
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