July 24, 2014

Facebook’s Profit Propelled by Mobile

images.jpg Mobile devices accounted for nearly two-thirds of the social networking company’s revenue, which rose 61 percent over the same quarter last year. [via The New York Times]

quotemarksright.jpgFacebook, based in Menlo Park, Calif., said it had about 1.32 billion monthly users around the world in June, with more than a billion of those people using the service at least partly on mobile devices.

Revenue was $2.91 billion, up 61 percent from $1.81 billion during the same period last year.

Mobile devices accounted for nearly two-thirds of Facebook’s revenue, which at this point mostly comes from ads shown on the Facebook website and apps. However, the company is beginning to supplement that with ads on other sites.

... The company accounted for 5.8 percent of the world’s estimated $120 billion in digital ad revenues in 2013, and it captured 17.77 percent of mobile ad spending, according to the research firm eMarketer.quotesmarksleft.jpg

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