August 19, 2014
One in three smartphone owners uninterested in apps
Demand for smartphone apps is waning, as users become more conservative about what they download. The Telegraph reports.
Almost one in three (31 per cent) of smartphone users in the UK do not download any apps on their device in a typical month, according to a report by Deloitte – a steep increase from less than one in five in 2013.
Of those that do, the average number of apps downloaded per month has fallen from 2.32 to 1.82. The report also found that almost nine in ten people never spend money on apps or other smartphone content, suggesting that demand for paid apps is even lower.
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