Have you ever thought about why competitors in your business sphere have better conversion and sales rates? Probably, they use lead generation and online marketing instruments, which are the best in 2022. The best solutions help you expand your client base, increase sales, and integrate with your current marketing or CRM software to improve analytics and KPIs. Lead generation solutions are also crucial in keeping the people’s interest and getting contact info. Focusing on the top solutions for your firm can help it grow faster, create important connections, and unlock new opportunities.
This article is a nice review of the best AI lead generation tools. So, feel free to share with us in the comments if you have ever used any of them.
1. Use Chat-Bots
The constant AI development leads to the fact that chatbots are becoming not just another add-ons for improving the quality of customer service, but a tool for transforming the way brands and individuals interact at the digital and physical levels. In addition, chatbots have significantly reduced the need for human resources with personalized response capabilities, contextual interfaces, and smart virtual assistants, thus saving the company money. Some of the most important areas where chatbots can be truly beneficial for businesses include:
- acceleration of sales processes;
- creating a more reliable, streamlined, and automated email management system;
- providing smooth and high-quality customer support.
With the right implementation of a bot, B2B companies can expect not only to increase their sales but also to improve the customer experience and retain them over a long period. Chatbots are considered an effective lead generation tool because they provide an intuitive interaction platform for users who want to get an answer to their questions or enter into a business relationship.
2. Launch Automated Mail Campaigns
The users’ interest in a certain product or service reveals the true potential of AI technology in marketing, which stimulates such a client to provide his email address and subscribe to your news. This is usually done after finding these leads, so you need to start by creating a database of your potential customers. Thanks to AI-based technologies, you can send automated emails, and sell your goods in a very respectful way. For example, you can use the optimized subject lines based on a person’s browsing, purchase, and order history. Such letters are considered to be unique and compelling. The more data AI receives, the more personalized and useful an email marketing campaign based on such data will be.
3. Offer Discounts
Another win-win option to interest the lead is to offer a discount on the first purchase. Even though you lose some money, such a scenario is clear to the client, and a good conversion to leads is what you need. You give a discount to those who came to the site for the first time and interacted with the pop-ups. If you failed to get a lead during the first visit, do it the second time using an auto-message with interesting information. Appreciate the client’s time: do not write large texts in pop-ups, leave only the main idea. Cookies will help you to precisely determine the goods your potential client is interested in. Use this information to offer good discounts and convert a stranger into your client.
Pros And Cons Of Lead Generation
Now that you have the tools and knowledge to generate quality leads for your company, nothing is stopping you from growing and unlocking your potential. If you use the right strategies, potential customers (as well as their colleagues, friends, and friends of friends) won’t be long in coming. The advantages of using lead generating tools are the following:
- the business owner does not pay for random user clicks on links;
- you can plan your advertising budget with high accuracy;
- your investments pay off by attracting new customers;
- you can study the preferences of the target audience through lead analysis;
- it allows you to build a customer base.
Disadvantages of lead generation:
- it requires investments in preliminary analysis and segmentation of the audience;
- to attract leads, you need to offer them bonuses: free useful materials, discounts;
- the risk of “draining” the advertising budget due to an incorrectly chosen strategy or technical problems;
- when buying a ready-made lead base, there is a risk of damaging the company’s reputation, and low conversion of leads into existing customers.
Remember that the conversion depends not only on the scenario but also on other factors: the quality of traffic to the site, trust, ease of use, price, etc. Use the above-mentioned methods wisely, and share your results with us.