Enterprise applications can be targeted at employees or partners as well as customers. Here are just a few examples that can be implemented with enterprise app development:
- an information directory for the firm’s employees;
- an application for working with CRM;
- client software for mobile banking;
- formation of an annual report of the company, and much more.
A corporate application is a multifunctional platform that combines dozens of services for daily work. Documents, tasks, messengers, instructions, news, knowledge base – this is the digital “inner world” of the company, where both answers to all working questions and corporate rules and values are carefully stored.
In this article, we will analyze in detail the advantages which are open for a business due to developing a corporate application.
Let us imagine that company employees keep a database of clients in Excel, schedule tasks on post-it notes, save documents on their computers, and communicate via e-mail and three instant messengers. In this case, routine tasks and data searches are too time-consuming, and regarding building complex reports or predictive analytics, resources are obviously lacking.
As a rule, managers come to the same decision – to switch to an ecosystem approach, systematize work with a single corporate application, and forget about the costs and inconveniences. Employees quickly get used to using the app, and after a couple of months it is hard to imagine how they would have lived without it.
What Is The Difference Between A Corporate App And A Corporate Website?
The defining difference between a corporate application and any other site is the closed access that is given only to official company employees or partners by invitation. This is important to keep in mind, so as not to confuse it with the corporate website. The latter has an external audience: customers, suppliers, partners, and the purpose – to present products or services on the Internet, to attract customers.
Corporate applications are often called “intranets”, which is not quite correct. An intranet, as opposed to the Internet, is the company’s private local network. For example, each department can have its own root application and all of them will work on the intranet.
A corporate application is an internal tool that gives employees access to company information and services. Allows you to plan and organize collaborative work.
Goals And Objectives Of A Corporate Application
There are several main business purposes of implementation of an application:
- To develop corporate culture;
- To systematize and automate business processes;
- To increase transparency and control over the work of processes;
- To raise efficiency indicators.
Organization Of Joint Work
Working groups are formed around a department, a project, or a task: these are spaces for teamwork, the exchange of ideas and opinions. There are open, closed, and external contractors or clients. Invited outsiders can also be tasked within the group and track progress.
Simplify Communication
An internal messenger that connects employees from different cities and offices allows you to discuss and solve work issues in real time.
During enterprise app development, you can make personal and group chats with access levels, video conferencing, audio and video communication, and easily connect a mailbox. During the meeting, you can make a summary in the built-in text editor; enable screen sharing, or recording of the conversation; exchange documents of any format. Calls are not limited in duration.
Keep Knowledge In The Public Domain
A cloud-based document drive connected to the corporate app is protected by proven technology. It’s easy to navigate among the many files – smart search is built in.
An important tool in corporate applications is a multimedia knowledge base. Created to store regulations, instructions, articles, checklists, price lists, documentation, and any other materials. To publish beautifully designed pages, you do not need to understand the code or involve a designer.
Train And Develop Employees
The knowledge base helps you save resources on training new employees. The app stores training materials, videos, texts, presentations, call records, and images.
Gamification elements – basic game mechanics tools: development levels, rewards, intangible bonuses, virtual coins and a store to exchange them – allow to increase motivation.
Optimize HR Processes
With the help of business processes, the life cycle of employees in the company follows a clear funnel:
- Approving a job opening;
- Carrying out the recruiting process;
- Coordination of the offer within the company;
- Exit/transfer/dismissal of an employee.
Business processes make it possible to arrange absences of different nature in a few clicks: time off, remote work. The process is fully automated and visual for both the employee and the manager.
Manage Projects And Employees
It is important for managers and top managers of a company to track the performance of departments and individual employees to make management decisions based on the data. You can track what stage of completion each task is at, who is responsible, and how much time until completion. While enterprise app development, tools can be integrated to plan the workload of employees.
To increase the level of control, the following tools are used: working time accounting, tracking the number of calls per manager; the duration of conversations; the number of commercial offers and invoices sent, as well as the amount of paid invoices.
Generate Dynamic Reports
Inside the corporate application it is possible to build and visualize reports: management, accounting and financial statements. The necessary data slices are displayed depending on the needs and form personalized reports. Practically anything can be implemented during enterprise app development.
Timely Information
When employees work with the enterprise app daily, the likelihood of missing a task, deadline, or meeting is reduced. Notifications come both in the web interface and in the app. The system reminds of deadlines in advance, and overdue tasks are highlighted in red to attract attention.
Corporate Culture Development With Enterprise App Development
Each employee can study the company’s structure and the hierarchy of departments and find the card of any colleague by name, position or phone number. The interface of the corporate app is branded and done in company colors with the company logo.
In the knowledge base, the management is sure to post information about the company, the history of development, as well as talk about the mission and values.
Live feeds are both a personal social network and an information resource. It displays the latest news, announcements, photos from events, as well as notifications of important actions to be taken as part of business processes.
Enterprise app development allows you to create an environment for employees where they are happy to comment on posts and share their opinions – this increases engagement and helps to unite the team.
Work With The Customer Base
A separate big part is CRM. It systematizes work with customers, stores transaction history in a database, automates marketing, and enhances primary and repeat sales.
Conclusion
The massive digitalization of business and the external prerequisites for the transition to online contributes to the growth of the Enterprise app market. Within the Enterprise app development it is possible to implement popular and necessary business services, as well as create custom solutions to meet personal requirements.
