Various, multifunctional gadgets debut on the market each day and people used to line up in front of brick-and-mortar stores to purchase them. However, in recent years, all that has changed because of Covid-19 and all the restrictions being thrown at us. Enter eCommerce.
eCommerce is firmly becoming the most profitable business of the future with statistics showing that the percentage of online shopping has increased enormously. For example, in 2020 more than two billion people have bought at least one product through online stores.
A huge part of the popularity of eCommerce is brought on by various online platforms such as Amazon, Big Commerce, and Shopify which offer you the chance to open your own eCommerce store. However, in order for your online business to be successful on, let’s say, Amazon, first, you need to learn how to start an Amazon store. It is important that you are aware of all the steps you need to take, from developing a business plan to promoting your business, including being familiar with the 6 types of business models eCommerce offers.
Here is a brief guide to help you along in your business venture.
Prepare A Detailed Business Plan
The first and most important step you need to take when starting an eCommerce store is to develop a business plan. Start by considering your budget and deciding what type of products you want to sell as well as where you can find them. You may start with one particular product and build your brand around it.
As your business starts to evolve, you can add other products and create a vast choice for your customers. Keep your target audience in mind as they will help you with the decision of whether you want to sell mobile phones, smartwatches, tablets, TV sets, or maybe some other popular gadgets.
Choose A Name And Logo
Another essential part is creating the name of the electronic store. Firstly, do market research to ensure the name you have chosen does not exist already. Try to be as original as possible by making your name sound powerful, short, and easy to remember.
Once you have locked down the name, you can focus on the logo which should also be simple and effective. Think about using strong colors and designs so you can make it easily recognizable.
Create A Web Page
Once you have created the name and logo, it is time to put your focus on the web page. When creating the web design, try and put yourself in the customer’s shoes. Make the design easily accessible; by creating a filter button on the list of products you offer, to help your customers find their product faster and easier.
Also, below every product write its specifications and add a video review as well, to give your customers an overlook of your products.
Furthermore, remember that the page will be accessed through a computer, a mobile phone or a tablet, so the colors, details, and name should be the same regardless of the device the customer logs in on.
Another thing you can consider is to offer your customers two options when using your eCommerce website before they make a purchase.
For example, you can give them the opportunity to create a profile on your page or allow them to make a purchase without creating a profile. The latter is a great option for customers who are in a hurry and want to make a quick purchase, without losing time signing in and creating an online profile. After all, you need to think about providing convenience to customers as that will draw them to visit your website and make purchases.
Social Media Promotion
Social media platforms are the most powerful tools eCommerce businesses can rely on to promote their brand. Facebook, Twitter, and Instagram are just some of the extremely helpful platforms where you can find the best options for the promotion of your business. You can share a link from your online store on any platform and attract clients.
Also, through these platforms, you can have better and faster communication with your clients. Many times, when making a purchase, a customer may need some additional information about the products so they can instantly contact you on one of your accounts. This is where your social media presence makes all the difference.
Starting an eCommerce business is the best thing you can do, especially in these uncertain times that we currently live in. Technology is constantly developing and offers upcoming entrepreneurs many options to earn money and run profitable businesses. So, now is the time to take charge of your ideas, find useful products and create a safe environment where your customers will fulfill their wishes from the comfort of their home.