Brands are continuously looking for ways to engage with customers. Fortunately, communicating with your customers has become easier thanks to technological solutions like digital signage. Interactive digital signage offers a way to provide the right feel and connect with your customers. Every business, including a distillery, can use digital signage to grow its business. Here are five ways you can use distillery digital signage to your advantage.
1. To Engage And Pass Information To Their Customers
Did you know that digital signage captures 400% more views than statistical displays? Thus, digital signage offers the best way to pass information about your wineries to your clients.
Unlike static posters that pose boring stuff, digital signage offers an eye-catching option to present information. Therefore, if you are looking for a digital marketing strategy for your distillery, digital signage is a more effective option.
It has easy-to-use templates and provides an interactive interface to your clients. Through the screens, your customers will get drawn to the information. Digital signage has the same impact as television and mobile phones. Thus, you can rely on the customer putting down their phone to see items on display.
2. Enhance User Experience
Customer experience is a significant determinant of your business success. You need to improve the user experience, and digital signage offers the best solution. Interactive digital signage is large-scale, attractive, and brightly lit. Thus, it captures customer’s attention, ensuring the target demographic gets the message.
Furthermore, interactive displays also make a long-lasting impression on the customer’s mind. Since the customer interacts with the signage on their terms, they create a personalized experience.
During the pandemic, most breweries were affected, especially during the lockdown. To stay abreast, they needed to offer deliveries and increase their digital advertising to reach consumers in the comfort of their homes. Using digital signage embedded with transactional integrations provides a better user experience. The consumer can browse through your products and purchase without the need for assistance.
3. Improve Your Relationship With Your Customers
In this ad age, businesses are recognizing the need for digital advertising. However, distillery digital signage is more effective to help boost your relationship with your customers than other forms of digital advertising. Digital signage helps display content geared to your target demographic in an engaging manner.
Besides, distiller digital signage is more advantageous than advertising through a media group. Digital signage is versatile and can display any relevant information about your distillery. Additionally, digital signage creates an emotional connection with your audience more than static posters. They have a recall effect as they engage your audience and create a long-lasting impression in the viewer’s mind.
What’s more, interactive digital signage will enhance your brand awareness. After seeing ads for a while, consumers begin identifying the signages to specific brands and products. So, if their experience at your distillery has been positive, signages can help improve their perception of your business.
4. It Makes Wine Selection Easy
It’s always important to prioritize your customers. Nonetheless, sometimes, you also have to consider the costs involved. For example, your customers would love to visit your distillery and taste a wine before purchasing. Unfortunately, that isn’t cost-effective.
However, distillery digital signage can make wine selection easy for your customers. You can use digital signage to display your distilling process to your customers.
Additionally, you can put a display screen in tasting rooms and use it to display engaging, sensual touch points about each type of wine. Your customers can rely on this information to choose the best wine.
In this era, customers are highly informed, and they prefer craft distilleries. Take advantage of distillery digital signage and become transparent about the distilling process. Use the screens to show the origin, taste, and ingredients used for each type of wine. When your customers know how your wine is made, this information could help gather loyal customers, boosting your brand.
5. Trade Shows And Exhibitions
Is there an upcoming trade show that your distillery will be part of? How do you ensure you stand out from the competition? – by using the digital distillery option. You can incorporate digital signage into a trade show in different ways. You can use digital signage to display images or videos. Alternatively, it can be interactive signage. Digital signage can come in various forms.
Hardware digital signage can either be projectors, flat screens, or kiosks. Since television screens are lightweight and easy to mount, you can mount your screen in a trade show booth. Alternatively, you can use small handheld screens for digital signage.
Kiosks are also a form of digital signage. They are more interactive and can display without additional touchscreen capabilities. They are best for outdoor trade shows since they are weather resistant and reduce theft risk.
Use Digital Signage In Your Distillery
There is a lot that distillery digital signage can do for your business. Raise your brand awareness and interact with your customers better by getting digital signage today.