Businesses that invest in providing a wonderful mobile browsing experience see a big increase in conversions and sales. A mobile popup is a component of that encounter.
Imagine you are looking through a website to purchase some flowers when all of a sudden a popup appears on your screen inviting you to do a survey or sign up for a newsletter. You don’t want to do any of that, but you also can’t figure out how to get rid of the popup.
One of the several grievances voiced by mobile consumers is this. Your popup may cause high bounce rates and reduced conversions if it interferes with the reading or browsing experience. Popups, on the other hand, are fairly good at improving your leads and conversions.
To become a professional popup creator, you need to effectively strategize your mobile popup marketing strategy and follow the best practices.
What Is A Mobile Popup
An overlay or interface that covers a certain area of the user’s screen while they are viewing a website is all that a mobile popup is. Popups on desktops and laptops can be triggered by a variety of factors, but not on mobile devices. How do mobile pop-ups function then?
Javascript is frequently used to launch a mobile popup. You can display a popup to a visitor who is attempting to use the back button, scrolling around your website, or who may have already spent some time there. An optimal popup should fit on the visitor’s mobile device’s mobile browser or screen.
Check out the reasons why you need to optimize your pop-ups immediately soon if there are any problems with your mobile phone pop-ups, such as time, display positioning, or anything else.
10 Mobile Popup Best Practices
You may develop mobile popups that are highly effective at converting customers by using the following advice and best practices. Let’s go on to the 10 tried-and-true best practices for mobile popups to assure rapid company growth.
Choose a Compliant Design
You may all have been concerned about Google policies. First off, only mobile devices are included in these guidelines and sanctions for poor search ranking. Therefore, you are free to use various popup styles to target users of desktop computers. Next, select a conforming design for mobile devices that is unobtrusive and doesn’t degrade the user experience.
Create an Eye-catching Teaser
You should focus on your teaser material if you have chosen bars or slide-ins rather than risk any fines. Teasers are bars that only cause popups when visitors click on them. So, to quickly capture visitors’ attention, you must create a text that is both intriguing and concise.
Write Short & Crisp Copy
A guideline that applies to popups on desktop and mobile. You must use straightforward and sharp content text to promote your offer. Big stories cannot be read in one sitting by visitors. Additionally, you have less room to convey your offer on mobile devices. Conversions will suffer if visitors must scroll through the popup to see your content. As a result, you should be imaginative in how and where you use the copy.
Use Minimum Visuals
You already know that we often advocate utilizing pictures and videos in popups if you’ve read any of our previous articles, such as the one on popup best practices to promote conversions. Mobile phones, however, are an exception to this. Since photos take up a lot of space, there isn’t much area left for your message, form fields, and CTA.
Create a Crystal Clear Call to Action
Make sure that your CTA is consistent with your offer and aim. It should be a clear call to action that directs the visitor to take appropriate action. If your offer is unclear and confusing to visitors, they will just shut the pop-up.
Include Minimum Input Fields
Businesses frequently attempt to adapt the same amount of fields from their desktop popup designs to mobile popups. It is not, however, a best practice. First of all, there isn’t much room for three or more fields. Second, the majority of visitors like quick service and won’t spend much time filling out lengthy forms.
Pick the Right Incentive
On a desktop, several components follow visitors’ movements to show them the appropriate popup. You may mostly interact with mobile users on the pages they are currently on. The reward needs to be pertinent to the landing page. For instance, you most certainly won’t display a popup asking users to subscribe to your newsletter on your product page.
Give your website visitors a compelling cause to click on your popup. For various websites, consider the following pertinent and tested incentives:
- For product pages: Discount coupons, countdown timer deals, or flash sales;
- For blog pages: Newsletter signup form, free guide, giveaway contest, or any other lead magnet;
- For other landing pages: Welcome mat with first-time discount, free shipping, or gifts;
- For checkout page: Exit offers, discount codes, personalized offers, or up-sell/cross-sell popups.
Accurately Segment Your Visitors
Each mobile user has a different preference. Therefore, you shouldn’t show an identical message to each visitor. Customers deserve a customized experience, thus you shouldn’t constantly be presenting a new user welcome popup to your regular visitors. Because of this, intelligent segmentation is required.
Smartly Set Trigger Rules
When presenting popups, timing is key. New users should take use of welcome popups, although even these should wait a little while. You may select the trigger settings to control when popups appear.
Gamify Your Popups
Each mobile user has a different preference. Therefore, you shouldn’t show an identical message to each visitor. Customers deserve a customized experience, thus you shouldn’t constantly be presenting a new user welcome popup to your regular visitors. Because of this, intelligent segmentation is required.
Conclusion
When presenting popups, timing is key. New users should take use of welcome popups, although even these should wait a little while. You may select the trigger settings to control when popups appear.
